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British American Tobacco

We are a leading global company

We are a leading global company

We are transforming tobacco

We are transforming tobacco

We are partners

We are partners

We are proud of our people

We are proud of our people

Kingsley Wheaton

Focus on our New Categories

VIDEO: Our Chief Marketing Officer, Kingsley Wheaton, chats to Sky News Business Presenter, Ian King, live from Abu Dhabi.

Enhanced McLaren partnership

Enhanced McLaren partnership

The new deal will see BAT become a Principal Partner of the famous F1 team from the start of the 2020 Formula 1 season.

Leading the transformation

Leading the transformation

Our ambition is to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.

We are BAT

See our world through the eyes of people who work for and with us.

Watch the video

We are BAT – our company video

The people who help make us the company we are today take centre stage in our company video, We are BAT.

The video presents our business through the eyes of our employees and those we work with around the world. Among those we hear from are a farmer whose family has been supplying us with tobacco for three generations and BAT scientists involved in developing a next generation of potentially reduced-risk products.

We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future.



Annual Report

Our performance

Download our 2018 Annual Report to see how we performed in the year to December 31 2018.

Sustainability report

Sustainability in focus

Our sustainability reports include a focus on our ongoing commitment to harm reduction.

Modern slavery act report

Human rights

Find out about our approach to human rights in our Modern Slavery Act Statement.

Latest news and features

Kingsley Wheaton

Simplifying our New Category brands

Our Chief Marketing Officer Kingsley Wheaton on why the time is right to simplify our New Category brand portfolio.

Watch video 28 November 2019
BAT has today announced that we are creating three global brands for our New Category product portfolio as we further accelerate the growth of our New Category business:

  • VUSE for vapour products
  • VELO for modern oral products
  • GLO for tobacco heating products

In the video above, our Chief Marketing Officer, Kingsley Wheaton, explains that, as BAT focuses on becoming a stronger, simpler, faster organisation, now is the right time to make this move.

He says: “We want to lead the industry across all our New Category products and believe the time is now right to simplify our brand portfolio, creating three strong, recognisable and trusted global brands.”

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